Bringing Your Home's Story to Life
Putting your property on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, an experienced team of agents with over 20 years of combined experience is here to guide you from Start to Sold. Breeze over this guide to learn more about the process. We look forward to executing a thoughtfully prepared selling plan for you.
STEP 1
Of course most sellers know the WHY, but most agents don't ask for it. "What are you looking to accomplish with the sale of your property? Are you looking to make a certain amount of money that you can put toward a different home? Do you need to sell it as soon as possible to facilitate a move to a new city or area?" Once we understand your needs, we can craft a precise marketing plan and listing approach to best accomplish your wants and needs.
STEP 2
Pricing your home correctly is one of the most important parts of the selling process. A properly priced home leads to fewer days on the market and less disruption to your everyday life. Overpricing your home could lead to reduced interest, more time on the market and ultimately often times leads to receiving less than what your home is actually worth. In order to determine an appropriate listing price for your home, our team thoroughly reviews recent home sales and property transactions in order to produce a thoughtful and complete Comparative Market Analysis.
Interested in your home's value, but not ready to list?
STEP 3
Life happens, most of us don't keep our homes in show-ready condition. Once we price your home, it’s time to get it ready. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves living there, making any small repairs, and doing a deep clean to make sure your home is in pristine condition. We call this Sort, Set, and Shine!
A few things to consider:
Declutter every room so buyers see the space, not your stuff
Touch up paint, fix small repairs, and deep clean everything
Boost curb appeal with fresh landscaping and a clean entry
Stage main rooms with simple, neutral décor to feel move-in ready
STEP 4
Great photography and videography are two of the fastest ways to grab a buyer’s attention. Most people decide whether to schedule a showing within seconds of scrolling your listing, so clean, bright, professional visuals can make your home look bigger, highlight key features, and separate you from competing properties. High-quality photos and smooth, engaging video tours don’t just show your home - they sell the lifestyle buyers want.
We personally hire who we believe to be the best real estate photographers in the region at our expense. We know it is worth it.
STEP 5
Good floor plans matter more than you think. Listings that include a floor plan are far more likely to draw buyers: according to one recent survey, 86% of buyers say they’re more likely to view a home if the listing includes a floor plan.
A clear floor plan gives potential buyers a quick, accurate layout of your home - room sizes, flow, and how spaces connect, helping them decide whether the home fits their needs before investing time in a showing. That kind of clarity builds confidence and can weed out unqualified leads, meaning you spend time showing to buyers who truly see a fit.
STEP 6
We create a custom property site for every listing. This gives seller's an easy way to share the property and it gives buyers one clean, professional place to explore everything. When buyers can experience the property like this, they stay engaged longer, build more confidence, and are far more likely to schedule a showing. It’s an extra step that creates a big competitive advantage for your home.
STEP 7
We're promoting your home before it even hits the market. We offer to host an open house to bring top local agents through the door early. This creates buzz, gathers valuable feedback, and often generates interest before day one of public marketing. Most sellers never get this advantage, but it can lead to faster showings, stronger offers, and a smoother launch the moment your listing goes live.
STEP 8
The Live Traverse City team is uniquely strong at social media - we don’t just post listings, we create content that actually grabs attention. With high-quality videos, targeted ads, and consistent engagement, we put your property in front of thousands of people. Our social reach builds momentum, drives more showings, and helps your home sell quicker in a competitive market. Follow us @LiveTraverseCity
STEP 9
We make sure your listing hits the market - and then some. Once we add your home to the MLS, it’s automatically published to all the major online real-estate portals - places like Zillow, Realtor.com, Trulia, and other top-traffic sites buyers use. That matters because, to nobody's surprise, research shows nearly 97% of buyers begin online.
By tapping into those high-traffic channels from day one, your property gets maximum exposure, reaches more qualified buyers, and stands a far better chance of selling quickly. Additionally, we are proudly Top Agents on Zillow, making our brand and your properties more recognizable.
STEP 10
We hold open houses for our listings because they work. They create energy, bring in new buyers who may not have scheduled a showing yet, and give people a low-pressure way to experience the home. Open houses also attract neighbors and agents who often know someone looking in the area. Every event builds real-time feedback, boosts visibility, and increases the chances of finding the right buyer quickly.
STEP 11
Showings are a key part of getting your home sold, and we make the process as smooth as possible. Our technology allows you to instantly approve, decline, or reschedule showings so we can work around your schedule while still keeping momentum high. And while we always respect your time, it’s important to remember: the more your home is shown, the faster it’s likely to sell. Our goal is to balance convenience with maximum exposure so you get the best results.
STEP 12
When offers come in, we break down every detail for you so nothing feels confusing or rushed. Price, contingencies, timelines, financing strength - we evaluate it all and explain exactly what each piece means for your bottom line. Our job is to make sure you feel confident, informed, and fully in control of your decision. You’ll never be left guessing; we walk through every offer with you step-by-step so you know you're choosing the best path forward. If everything goes according to plan, we will accept an offer on your property and move forward.
STEP 13
You have accepted an offer and are now very close to the end of your selling journey. A few days before the closing date, we will call the Title Company to make sure everything is ready to go. It is at this time we begin to switch over utilities, cable, and lawn or trash services. We're almost there.
STEP 14
Closing day is where everything comes together! By this time, you should feel nothing but confidence. By the time you reach the closing table, we’ve already walked through every step of the process together, reviewed each detail, and handled every challenge behind the scenes. There are no surprises, no last-minute confusion - just a smooth, well-prepared finish. This is the moment you get to enjoy the reward of all the work we’ve done, knowing your sale was handled with care, expertise, and clear communication from start to finish.
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